English
About NEXIMA
Nexima delivers services for the marketing of technical products or services on
• B to B and
• B to B to C markets.

Our strong point is a "turn key" approach,
from blank sheet to banknote,
in other words, from finding a business opportunity for our customers to transforming it in an actual revenue stream.


Typical customer needs :
CONCEPTION

Is there an opportunity I am missing somewhere?

How could I restore improved competitiveness in my present offer?

Is there a real market for my technical innovation?


We conduct the studies and analyses necessary to your decision making.
ACTION

Right, I know there is an opportunity to develop my sales. How do I do it now?

I sense that my customers expectations are changing. How should I adapt my offer?

I need to update my knowledge of competition. How?


Nexima consultants work with your technical, sales – or for that matter marketing – teams to carry out the operational marketing tasks for which you need extra work force or expertise :
- tariff update, sales tools, white papers, press releases, organization of sales meetings, trade shows,…
- Customer needs synthesis
- Competitive benchmarking
- Roaddmap update

You can hire from us, for as long as necessary, the right profile ranging from assistant product manager to product manager to marketing manager.
REVENUE INCEPTION

How do I precisely gauge the actual extra business I can achieve before I ramp up my new offer?

Which profile and level of sales resources should I allocate to this new activity?



We carry out the business development actions that will bring new customers in.

We target and approach prospective buyers, recruit your sales partners and get your revenue stream going.
KNOWLEDGE TRANSFER

What is left that my teams can reuse after you are finished?


We are happy to conduct our missions in a co-production mode, resulting in an effective transfer of our marketing methods and tools to our customers.
Nexima consultants helped more than 130 businesses improve or create products and services with a strong technical background, in the fields of

• IT & Communication,
• Electronics,
• Medical equipment,
• Industrial equipment and services,
• Materials,
• …

One of the assets we put at your disposal : an accumulated 50 years experience of collaborating with technical and sales teams to develop a "technical object" into a competitive value proposition.



To find out how we can improve your market impact, contact us at
NEXIMA, conseil et services marketing - Atalante Beaulieu - 11, rue du Clos Courtel - 35700 RENNES
Tél : 02 23 20 27 53 - E-mail : info@nexima.fr
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